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Neighbor to Durant: Nice lawn

Edit: has confirmed that this is a viral marketing campaign from Nike. Caveat emptor!

We’ve been hoodwinked! Bamboozled!

We’ve been led astray.

Anyways, here’s the original post.

Kevin Durant is a pretty cool dude:

He won the scoring title last season, and was the youngest ever to do so:

He signed a big extension to stay with Oklahoma City, a team with an average age of 21/22, and announced it on Twitter in a subdued manner:

He is being effectively stalked by his teenage neighbor, who is taking videos of him eating pizza and so on:

Durant is doing his best to diffuse the situation:

Remember.. Nike is in the house. If they’re reading this, hook me up with some Mac Attacks in a 10.5, 11. I’ll pay market rates, I don’t give an S.


  1. Colin Bayer via Facebook wrote:

    bruh bruh!

    Thursday, October 28, 2010 at 3:16 pm | Permalink
  2. i think we might be the victim of a clever ruse. damn our five-man fact checking team

    Thursday, October 28, 2010 at 3:42 pm | Permalink
  3. Colin Bayer via Facebook wrote:

    this gives Trumbull an opportunity to comment on the state of viral marketing in today’s fast paced interactive world.

    Thursday, October 28, 2010 at 3:44 pm | Permalink
  4. confirmed: it’s a hoax. our associate copy editor of social viral marketing and erotic cakes is gonna get a whupping with the editorial cat o’ 9 tails

    Thursday, October 28, 2010 at 4:22 pm | Permalink

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